João BatistaProduct Designer

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    SELECTED WORK

    ORBI

    Ground segment platform

    Designing the next generation of satellite operations.

    CASE 01 / CEIIA / 2026
    ORBI / PLANNING HOME / GLOBAL VIEW
    MY ROLE
    Product DesignerResearch, interaction design, UI, prototyping, design system
    FOCUS
    Planning and ground operations
    COMPANY
    CEiiA
    STATUS
    ONGOING

    SOME DETAILS ARE WITHHELD UNDER NDA.

    01 OVERVIEW

    Making complex space operations feel clear, controlled and approachable.

    ORBI is a platform for satellite ground operations. My job is to turn highly technical workflows into an experience that reduces complexity, without taking away the precision and control operators rely on.

    Operational awareness

    The right information at the right moment.

    Progressive complexity

    Simple by default, depth one step away.

    Designed for real time

    Act without losing context.

    02 CHALLENGE

    High information density meets time-critical decisions.

    Information overload

    Without a clear hierarchy, important signals compete with everything else.

    Operational pressure

    During a live pass there is no time to dig through layers to find what matters.

    HOW MIGHT WE

    simplify highly technical operations without removing the control experienced operators rely on?

    03 PLANNING

    Prepare the operation before anything is live.

    Spacecraft, stations, requests and plans share one environment, organised around a common view of the globe.

    Status, resources and sensors at a glance, with the orbit in context.

    04 LIVE OPERATIONS

    When time matters, everything unnecessary becomes expensive.

    The same workspace changes with the contact. Before the pass it supports preparation. During the pass it puts awareness, validation and action first.

    Countdown to the contact, with files and work queued in advance.

    01Time always in viewThe contact bar anchors every screen.
    02Progressive focusOverview, selection, details. Depth only when asked for.
    03Prepare, then executeWork is set up before the pass, so the pass is about confidence.

    05 PRINCIPLES

    Five principles behind every screen.

    1. P.01Context firstAlways know where you are and what comes next.
    2. P.02Progressive disclosureDepth on request, never all at once.
    3. P.03Glanceable by defaultReadable at a scan.
    4. P.04Calm under pressureImportance without constant alarm.
    5. P.05Consistent interactionsSame action, same behaviour, everywhere.

    06 REFLECTION

    Complexity isn't the enemy. Unstructured complexity is.

    Good operational UX doesn't remove control. It makes control easier to understand.